You’ve probably wondered whether focusing on public relations is still worth it today? Absolutely, but not in the way you might be used to.
For the last two years, I’ve done prediction posts on what’s to come with content marketing to start a dialogue on what’s changed this year, discuss what’s going to evolve or disappear in the future and how we as marketers and business owners can best adapt.
With 44.7% of marketers creating between two and five pieces of content each week, it is more difficult to get your messaging to stand out and connect with an audience.
Most content from a business, written or otherwise, sucks because it isn’t personalized. According to eMarketer, 59% of marketers surveyed said they don’t have the bandwidth or resources to personalize their content.
As many of us, myself included, get caught up in regularly publishing written content, it’s easy to forget that updating your existing content is also an option for generating results without reinventing the wheel.
Content marketing done with purpose can help your company stand out for the right reasons, regardless of your size or budget. To succeed with content you’ve got to continue to grow as a marketer and adapt your skillset to stay ahead of the curve.