A certain level of trust is required to get people to pay attention, take action, share their experience or buy something from a company. Earned in the long-term, trust amongst consumers must be cultivated by an organization and marketing is one means of making it happen.
Unless you’re writing a scholarly essay, the way we’ve been taught to write in school is way too formal. I think this approach directly clashes with the way we read online, in a nutshell — it’s outdated.
You’ve probably wondered whether focusing on public relations is still worth it today? Absolutely, but not in the way you might be used to.
For the last two years, I’ve done prediction posts on what’s to come with content marketing to start a dialogue on what’s changed this year, discuss what’s going to evolve or disappear in the future and how we as marketers and business owners can best adapt.
With 44.7% of marketers creating between two and five pieces of content each week, it is more difficult to get your messaging to stand out and connect with an audience.
Most content from a business, written or otherwise, sucks because it isn’t personalized. According to eMarketer, 59% of marketers surveyed said they don’t have the bandwidth or resources to personalize their content.