Last year I wrote an article predicting that messaging apps were about to become very important for marketers.
It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.
Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and these viewing habits dictated the format.
When Facebook bought Instagram in 2012 for the (then shocking) price tag of one billion dollars, the digital world wondered aloud what Facebook’s endgame was.
This article is written by me and sponsored by Sprout Social. Incorporating engaging imagery in your social media marketing is necessary to create a consistent brand that is memorable, appealing and engaging for your audience.
In a previous article I contended that one must earn the right to promote, and the course of action one should take to win this right is by mastering the art of the “indirect appeal.”