In a previous article I contended that one must earn the right to promote, and the course of action one should take to win this right is by mastering the art of the “indirect appeal.”
The landscape of marketing has collided head on with the world of publishing in a big way.
People (especially business minded folks) crave simple, clear-cut answers.
Keeping with my recent end-of-year theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015.
One of this year’s most popular articles highlighted six of my predictions for content marketing in 2015.
Many of us don’t know what direction we should take to succeed in our career.