How to Elevate Your Personal Brand Using Social Media
Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry,
The Future is Here: Messaging Apps are About to Revolutionize Marketing
Last year I wrote an article predicting that messaging apps were about to become very important for marketers.
Practicing Moderation with Your Marketing & Why It Matters
It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.
The Big Flip: How Snapchat Reoriented Video Advertising
Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and
A Different Kind of Filter: The Marketer’s Guide to Navigating Instagram’s New Algorithm
When Facebook bought Instagram in 2012 for the (then shocking) price tag of one billion dollars, the digital world wondered aloud what Facebook’s endgame was.
How to Easily Resize Images for the Seven Major Social Media Networks
This article is written by me and sponsored by Sprout Social. Incorporating engaging imagery in your social media marketing is necessary to create a consistent
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