A certain level of trust is required to get people to pay attention, take action, share their experience or buy something from a company. Earned in the long-term, trust amongst consumers must be cultivated by an organization and marketing is one means of making it happen.
Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.
It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.
People (especially business minded folks) crave simple, clear-cut answers.