You’ve probably wondered whether focusing on public relations is still worth it today? Absolutely, but not in the way you might be used to.
It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.
Many of us don’t know what direction we should take to succeed in our career.
Creating content is hard enough, but unfortunately a good portion of the work that goes into making your content marketing successful doesn’t actually involve content creation.
If you’re reading this, you’re probably already sold on the power of content marketing for B2B. However, just because you understand that content marketing is a reliable and affordable path to success, your boss or other decision maker may not be aware of its potential or may be resistant to changing their current course.
The most common question I get from my network is how to grow a reputation in an industry, while also attending to the responsibilities of a full-time job.