Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about their overcrowded inbox, and spam might narrowly beat out pop-ups as the most annoying part of the web.
This article was originally published on the Jumplead Blog. Having a strong email list is one of the most effective methods of reaching potential customers online. According to Convince and Convert, 44% of email recipients made at least one purchase last year based on a promotional email.