Many organizations want to work with influencers to gain attention and drive results, but few have the budget to make it happen.
Follow the leader is not only a children’s game but a concept ingrained in the social psychology that drives us to emulate what’s popular.
The Container Store is often referred to as the creator of the organization category at retail since its founding in 1978, but the company is slowing losing its edge.
A certain level of trust is required to get people to pay attention, take action, share their experience or buy something from a company. Earned in the long-term, trust amongst consumers must be cultivated by an organization and marketing is one means of making it happen.
Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.
It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.