This article is written by me and sponsored by Sprout Social. Incorporating engaging imagery in your social media marketing is necessary to create a consistent brand that is memorable, appealing and engaging for your audience.
Keeping with my recent end-of-year theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015.
Human beings are visual by nature. Over thirty percent of our brain-power is dedicated to processing visual input and our optical abilities go far beyond simply “seeing” what is in front of us.
There are many long-winded, passionate debates that go on within the marketing world. As is natural in online debate, they tend to lose in nuance what they gain in vocal members of each opposing camp.
I have always been quick to get excited about a new social platform as it emerges. Knowing this about myself I try and temper my optimism with a period of healthy skepticism and earnest exploration.
Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other.