Content Writing on Marketing and Career Development
Engaging, entertaining, and well-researched written content is fuel for your marketing. Whether you’re trying to drive sales or establish your brand as a thought leader, high quality content is a core marketing asset.
Partner with Brian Honigman to produce blog posts, video scripts, reports, and assessments that are enjoyable to read, optimized for distribution on the right channels, and focused on driving results.
Having written for leading business publications like Forbes and the Wall Street Journal, as well as leading companies like Chase, Asana, and the Weather Company, he’s an experienced business writer on the topics of marketing, career advancement, freelancing, social media, digital strategy, and content marketing.
View the 1,000+ articles Brian has written as a freelance writer here.
Content Types Offered
Articles and Blog Posts
Get articles written for your company blog, resource pages, knowledge base, or for your upcoming campaign. The aim of each piece is to educate your audience, get distributed effectively, and achieve important outcomes for your business like generating sales, leads, and trust. These articles are often between 500 and 3,000 words, depending on the topic, target audience, and the goals of the resource.
- Fast Company – Wrote a series of articles on marketing trends, social media, and brand case studies for marketers and business owners.
- Asana – Wrote articles for the Asana blog on how to be more productive in the workplace and get your ideas accepted by colleagues.
- Bloomberg – Wrote an in-depth piece on the history of the LGBTQ+ community in honor of 150 years of queer accomplishments.
Video and Course Scripts
Behind most video productions is a well-written, conversational script. Whether you’re producing videos for your latest campaign or the launch of of an online course, they need to convey a compelling story that leads to meaningful results. The scripts I produce for customers are usually between 300 and 2,000 words, and are most often used in the creation of online courses for sites like LinkedIn Learning, Udacity, and Skillshare.
Pricing: Scripts are typically $1 per word. I do offer discounted packages if you purchase multiple scripts.
Long Form: Assessments, Reports, and White Papers
Long form content like assessments, reports, and white papers are an opportunity to connect with your employees, prospects, and customers with in-depth insights that showcase your thought leadership. Create professional assessments to engage and evaluate the skill development of employees and customers, and produce reports and white papers that attract leads, cultivate trust with customers, and drive long-term sales.
The assessments, reports, and white papers, I write for customers are often between 1,500 and 5,000 words, depending on the technical nature of the topic, the expertise level of the audience, and the firm’s goals.
Client Examples:
- Assessment for Digital Marketing Professional Certification – LinkedIn Learning exam questions.
- Assessment for Social Media Professional Certification – LinkedIn Learning exam questions.
- Dynamic Signal – An ebook on how a robust internal communications strategy can drive results for HR.
- Brandwatch – A report on the hidden value of a social media strategy, the less obvious results.
- Unmetric – A guide on why micro-content matters and how enterprise firms can leverage these assets.
How we’ll work together on content:
1. We’ll start by identifying what your goals are with producing written content. Ideally, there’s a brief to review.
2. I’ll recommend topics, formatting suggestions, and recommendations on distribution in partnership with your team to ensure we’re focused on the right content aligned to your audience and business.
3. An outline will be produced for your approval, breaking down what information, data, and research will be included in the resource.
4. I’ll write a draft that follows the outline and aligns with your customers and business goals.
5. You’ll review the drafts of the content and provide feedback on any changes you’d like made. All writing projects include two rounds of revisions.
6. The resource or group of resources is complete and ready to be published. I’ll coordinate with your team on how to best distribute the piece for maximum visibility and engagement.