Content WRITING

career coaching for marketers

Written content is fuel for your marketing. Whether you’re trying to drive sales, earn more visibility in search or establish your organization as a thought leader, well-written content is required to get your message across. 

Partner with Brian Honigman to produce blog posts, video scripts, white papers, guides or ebooks that are enjoyable to read, optimized for distribution on the right channels and focused on driving measurable results.

Having written for leading business publications like Forbes and the Wall Street Journal, as well as leading companies like Chase, Asana, and the Weather Company, he’s an experienced business writer on the topics of marketing, career advancement, technology and business. 

View the 800+ articles Brian has written as a freelance writer here.

Blog Posts & Articles

Get articles written for your company blog, resource pages, knowledge base or for your upcoming campaign. The aim of each piece is to educate your audience, get distributed effectively and achieve important outcomes for your business like sales, leads and trust. These articles are often between 500 and 3,000 words, depending on the topic, target audience and the goals of the resource.

How we’ll work together:

1. We’ll start by identifying what your goals are with producing written content for your website.

2. I’ll recommend topics in partnership with your team to ensure we’re focused on the right subject for your audience and business.

3. An outline will be produced for your approval, breaking down what information will be included in the article.

4. I’ll write a draft that follows the outline and aligns with your customers and business goals.

5. You’ll review the resource and provide feedback on any changes you’d like made. All writing projects include two rounds of revisions.

6. The piece is complete and ready to be published. I’ll provide recommendations on how to best distribute the piece for maximum visibility.

Pricing:

Articles are typically $1 per word. I do offer discounted packages if you purchase a group of articles as a bundle.

Client examples to reference:

  • Chase – Wrote a series of articles for the financial company focused on small business, marketing and innovating with mobile devices. 
  • Asana – Wrote articles for the Asana blog on how to be more productive in the workplace and get your ideas accepted by colleagues.
  • Bloomberg – Wrote an in-depth piece on the history of the LGBTQ+ community in honor of 150 years of queer accomplishments.
  • GoToWebinar – Wrote an article about building trust with webinars in an effort to promote a long-form guide on the subject.
  • Telus International – Wrote this piece and interviewed experts sources on how customer service can drive word-of-mouth moments.

Video Scripts

Behind most video productions is a well-written, conversational script. Whether you’re producing videos for your latest campaign or the launch of of an online course, they need to convey a compelling story that leads to meaningful results. The scripts I produce for customers are usually between 300 and 1,000 words, and are most often used in the creation of online courses for sites like LinkedIn Learning, Udacity and Skillshare.

How we’ll work together:

1. We’ll start by identifying what your goals are with producing videos for your business.

2. I’ll recommend topics in partnership with your team to ensure we’re focused on the right subject for your audience and organization.

3. An outline will be produced for your approval, breaking down what information will be covered in each video.

4. I’ll write a draft that follows the outline and aligns with your customers and business goals.

5. You’ll review the script and provide feedback on any changes you’d like made. All writing projects include two rounds of revisions.

6. The script is complete and ready for production. I’ll provide recommendations on how to best deliver the script on-camera.

Pricing:

Video scripts are typically $1 per word. I do offer discounted packages if you purchase multiple scripts as a bundle.

Client examples to reference:

Examples of past work available upon request.

Longform Content: White Paper, Ebooks & Guides

Get longform resources for your website that attract leads and drive sales. Each piece is meant to share your subject matter expertise with prospects and existing customers looking for solutions to their most important and complex challenges in the workplace. 

The white papers, ebooks and guides I write for customers are often between 1,500 and 5,000 words, depending on the technical nature of the topic, the expertise level of the intended audience and the marketing goals of the resource.

How we’ll work together:

1. We’ll start by identifying what your goals are with producing in-depth, written content for your website or elsewhere.

2. I’ll recommend topics in partnership with your team to ensure we’re focused on the right subject for your audience and business.

3. An outline will be produced for your approval, breaking down what information will be included in this lengthier resource.

4. I’ll write a draft that follows the outline and aligns with your customers and business goals.

5. You’ll review the resource and provide feedback. All longform content projects include three rounds of revisions to ensure it’s the right match.

6. The piece is complete and ready to be published. I’ll provide recommendations on how to best distribute the piece for maximum visibility.

Pricing:

Longform resources are typically $1 per word. I do offer discounted packages if you purchase more than one longform resource at a time.

Client examples to reference:

  • Dynamic Signal – An ebook on how a robust internal communications strategy can drive results for HR.
  • Brandwatch – A report on the less obvious results social media can have on an organization’s bottom line.  
  • Unmetric – A guide on why micro-content matters, how to produce it and the ways enterprise firms benefit.

Client Testimonials

"Brian is a talented writer and a savvy strategist who truly understands social media and the digital landscape. When I was doing a consulting project for Smith College Executive Education and we decided to do a podcast series of expert interviews regarding social media, Brian was one of the first people I sought out, because I knew listeners could really benefit from his insights. I admire his smart point of view and his generous approach to life and business. He's someone you want on your team."
Dorie Clark
Duke and Columbia Business Professor, Communication Coach and Harvard Business Review Author
"Our company, referralMD, a healthcare referral networking software, hired Brian to create compelling stories about marketing and technology to share with our healthcare clients. The results were amazing. Some of the top shared articles have reached 10,000 shares or more and counting and we get a tremendous amount of feedback on our social channels."
Jonathan Govette
CEO at referralMD
"Brian is a writer I love to recommend! He doesn't just write about marketing, he is a marketing consultant. Therefore, his content is unique, actionable, and insightful! He also has a strong social following, which means he can develop content and distribute it, helping you gain more exposure!"
Kristi Hines
Freelance Writer at Kristi Hines Media