Career Development & Marketing Courses
Enroll in an online course taught by Brian Honigman to learn how to successfully market your company and quickly advance professionally at your own pace. Here you’ll find courses on marketing, business, freelancing, career development, social media, and content marketing. When you purchase a course through the links on my site, I may earn an affiliate commission.
A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach.
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. In this course, you can learn the basics of social media marketing.
Capturing attention, and most importantly, holding attention long-term with marketing isn’t easy, but it’s possible with the right strategy, processes, and resources in place. Throughout this course, you’ll learn the role of marketing as a business function, how to craft an actionable marketing strategy to guide your efforts, and how to build your brand. We’ll explore how to develop promotional messaging and editorial storytelling, as well as how to distribute both types of content across key distribution channels.
One of the factors that consistently leads to better results with marketing across every scenario is taking the time to build a proper campaign. That’s what I’ll teach you throughout this course so you’re able to define the six elements that comprise any campaign, while also not getting too bogged down in the details either. Join me as we’ll explore goal setting, identifying your customers to better focus your messaging, how to choose the right topics, formats, and channels, as well as determining how often to publish.
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media marketing trends matter now and find out how to use them to drive engagement and sales at your business.
Ever publish a video or article that didn’t get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize and schedule your marketing campaigns and ensure your content meets its potential.
Content marketing can benefit an entire organization. To maximize its impact, it should be integrated across the company: from customer service to the C-suite. Learn what it takes to get other teams to embrace content marketing and use it to achieve shared goals: better employee engagement, increased sales, and a seamless customer experience.
Unlock the power of social media to direct your company’s growth and build a strong personal brand as an executive. Join Brian Honigman as he demonstrates how, as a member of the C-suite, you can engage in social media to drive sales, humanize your company, and be proactive during a crisis while establishing yourself as an industry leader at the same time.
Partnering with influencers is one of the many ways your organization can build trust. This class will teach you the in’s and out’s of influencer marketing and how to develop your own campaigns to drive meaningful results for your business.
Success with marketing is not guaranteed. The difference between creative campaigns that get ignored and the one’s that earn attention is an investment in a marketing strategy. A creative marketing strategy is a plan of action that helps to ensure that your approach to marketing is not only distinct, but informed by relevant research, insights, and data, and is organized by following a defined process. Learn how to produce a useful marketing strategy that guides your campaigns to ensure each is creative, strategic, goal-oriented, and above all, adaptable to the changing business landscape.
The visuals created to support your marketing campaigns matter. Whether you’re producing articles, recording a podcast or publishing a report, pairing aesthetically pleasing and professional visuals with your content can help ensure it gets seen. Sponsored by Adobe Spark, this course teaches non-designers how to produce attractive designs for their content marketing efforts.
Your customers don’t want to wait on hold or stay glued to their browser, they want their issues resolved where they’re active across popular social media networks, review sites and messaging services. Learn why it’s important to offer support to customers on social media and how to effectively manage a customer care program on these channels.
As redes sociais estão sempre evoluindo, e isso exige que as empresas adequem suas estratégias de marketing para alcançar o público com mais eficácia. Saiba quais tendências do marketing de redes sociais são importantes no momento e descubra como usá-las para gerar engajamento e vendas na sua empresa.
One of the best ways to learn more about what makes a marketing strategy successful is to study the lessons of leading brands and their top-performing marketing campaigns. In this audio-only course, explore case studies in successful marketing to drive your creative inspiration, to give you tactical recommendations, and to teach how to mitigate risks by improving your overall marketing performance.
Career Development Courses
In this course, Brian Honigman shows you the most common questions that marketing professionals encounter in job interviews, and he offers tips on how to answer each question with specificity and confidence. Brian defines the role of marketing manager and describe the skill sets hiring managers and recruiters are looking for.
Learn what it takes to get a job in marketing. Career coach and marketing consultant Brian Honigman has sat on both sides of the interview table. Here he shares tips and advice that can help you get hired. Discover how to build a resume of relevant experience, find the right position, stand out from other applicants, and communicate your value to employers.
What does it take to be an effective marketer? While there’s no single trait to work on, there are a set of habits you can cultivate to ensure prolonged success in the industry. This audio-only course focuses on four distinct types of habits: Analytical, implementation, collaborative, and creative-thinking. You’ll learn how to identify the skills that can help you advance on your professional path, and review tangible examples of how to build these aptitudes. Through this course, you’ll have helpful guidance on how to strengthen your abilities and become a more well-rounded and effective marketer.
Working remotely is a more viable option than ever before. This course will teach you how to succeed with remote work by embracing the benefits and accounting for the downsides of this work arrangement. You’ll learn what productivity practices to put into action the keys to effective communication and collaboration as a remote worker, how to manage remote employees, the steps to getting hired for a remote role and how to thrive in the first 60 days of a remote position.
Social media is key to many marketing and publicity endeavors, but what skills do you need to manage your organization’s social media effectively? In this audio-only course, social media and marketing career expert Brian Honigman describes the essential skills for successful social media managers. Brian reviews how to develop a social media strategy, including planning with an editorial calendar and researching your industry. He covers content creation and dives into community management, and examines how the social media manager’s role is likely to develop, so you can stay ahead of the curve.
Thinking of going freelance or investing time in a side project? It’s hard to know where to start as full-time jobs are the type of work we’re most familiar with as other options get glossed over. This class is a realistic and modern exploration of building an unconventional career. Join Brian Honigman, a freelancer for six years and counting, in this course on how to achieve your career goals as a professional interested in operating outside the nine to five, whether that’s investing time in a side-hustle, becoming a full-time freelancer or starting your own business.