Consulting on marketing strategy & campaign development
Ready to outsource your marketing so it drives results, gets completed in a timely manner, and is guided by a leading marketing consultant? Brian Honigman has worked with big brands, growing startups, government institutions, and international nonprofits to create marketing strategies, drive campaign development, and train marketing teams on how to build successful initiatives.
Creating impactful marketing campaigns and programs is difficult given the industry is in a constant state of change, the unforgiving budget cuts departments have seen in recent years, and due to the positive and negative implications of AI.
To win with marketing, partner with Brian Honigman to develop an actionable marketing strategy that ensures your approach is distinct compared to competitors, resistant to market disruptions, informed by relevant research, and remains outcome focused.
Once all decision makers buy-in on the strategy, Brian will collaborate with your team on campaign execution ensuring the program is delivered as planned, optimized strategically, properly staffed and resourced, and adapted based on its performance.
Maximize Your Marketing with Expert Support
I offer two types of packages: high-touch consulting and low-touch consulting.
High-Touch Consulting – An in-depth collaboration with your team where we partner on a monthly basis on completing a set of agreed-upon deliverables.
Organized around these deliverables, these consulting projects are typically focused on developing a robust marketing strategy, creating the marketing campaign informed by the strategy, and advising on campaign management.
The consultant assists your firm through advising your marketing team and execution support. This engagement is priced based on a monthly flat fee.
Low-Touch Consulting – A streamlined collaboration with your team where we partner across a set number of hour long meetings per month, minimum of two.
In each meeting, the consultant will provide recommendations, feedback, and participate in creative brainstorming with your team to move marketing forward. These sessions are an opportunity to discuss your organization’s strategy and campaigns, adjust your programs for continued results, and help your team identify new opportunities and minimize the impact of emerging challenges.
The consultant assists your firm through advising your marketing team. This engagement is priced based on the number of meetings conducted per month.
FAQ's on Partnering with a Marketing Consultant
Why hire me as a marketing consultant? I am a seasoned marketing consultant with a proven track record advising Fortune 500 companies, startups, and nonprofits. I provide tailored, results-driven strategies and execution support that align with your business goals and drive real growth. I work hands-on with teams to refine their approach and maximize impact. With flexible engagement options, my background in supporting a range of companies across industries and sizes has equipped me with a well-rounded perspective on what works with marketing.
What areas of marketing do you specialize in? Digital strategy, social media marketing, content marketing, SEO, and executive communications are the marketing functions I’ve worked in for 15+ years. I’ve delivered strategies, campaigns, and implementation of these areas of marketing for major tech companies like Adobe, Zillow, and the Weather Company, nonprofits and government institutions like the United Nations and the European Commission, and media brands like People Magazine, Reuters, and Entertainment Weekly. I’ve advised leaders at Netflix, LEGO, Amazon, Cisco, Accenture, Anheuser-Busch, and others, giving me a holistic view of the marketing industry.
What’s included in a marketing strategy? Each marketing plan is customized to the context of your organization and its goals, but these are the areas that every strategy will address:
- WHY – The marketing goals and metrics to focus on and measure.
- WHO – The audience (ICP or personas) insights to prioritize with marketing efforts.
- WHAT – The messaging themes to focus on to spark awareness, engagement, and sales.
- WHERE – The right mix of marketing channels, formats, and tactics to invest in.
- WHEN – The publishing timeline to organize our campaign related activities.
- HOW – The execution planning to determine proper staffing, budget, and resourcing needs for the successful delivery of the campaign.
Will you provide support in executing our marketing beyond creating a strategy? Yes, I often help my client implement their one-off campaigns and ongoing programs by setting up the proper processes, identifying necessary resourcing and staffing, optimizing the nitty gritty details that make or break a campaign, and train your team on how to become self-sufficient with the ongoing management of your marketing. The goal is to not become reliant on my guidance, but to quickly set up the foundations of your marketing activities and equip your team with the strategies, tools, and confidence to sustain long-term success independently.
What’s the difference between hiring a consultant and a full-time marketing employee? A marketing consultant provides specialized expertise on a flexible basis, offering strategic guidance without the long-term commitment or overhead costs of a full-time employee. In contrast, a full-time employee is dedicated solely to your business, handling day-to-day execution and ongoing marketing needs. Hiring a consultant is ideal for high-level strategy, specific projects, or expert insights, while a full-time employee is better for continuous implementation and in-house operations given their deep immersion at your company.