Just showing up without a plan doesn’t work on social media if you’re a leader trying to deliver true business value.
Why create a YouTube channel for your organization? The growth and the maturity of the video platform are reasons enough to get active, but there are many more.
Being strategic with your time as a marketer comes down to prioritizing what you’re working on and grasping how long different tasks take to successfully complete.
Getting more clients for your company is a good thing, but not at the expense of ignoring your existing customer base. Retaining customers isn’t easy, but it is essential to support your continued growth.
A certain level of trust is required to get people to pay attention, take action, share their experience or buy something from a company. Earned in the long-term, trust amongst consumers must be cultivated by an organization and marketing is one means of making it happen.
Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.