A certain level of trust is required to get people to pay attention, take action, share their experience or buy something from a company. Earned in the long-term, trust amongst consumers must be cultivated by an organization and marketing is one means of making it happen.
Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.
Last year I wrote an article predicting that messaging apps were about to become very important for marketers.
It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.
Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and these viewing habits dictated the format.
When Facebook bought Instagram in 2012 for the (then shocking) price tag of one billion dollars, the digital world wondered aloud what Facebook’s endgame was.