Most content from a business, written or otherwise, sucks because it isn’t personalized. According to eMarketer, 59% of marketers surveyed said they don’t have the bandwidth or resources to personalize their content.
As many of us, myself included, get caught up in regularly publishing written content, it’s easy to forget that updating your existing content is also an option for generating results without reinventing the wheel.
Content marketing done with purpose can help your company stand out for the right reasons, regardless of your size or budget.
Branding is not just for brands anymore. If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.
Last year I wrote an article predicting that messaging apps were about to become very important for marketers.
It’s a problem when your marketing starts to feel too much like marketing. Really, marketing tends to backfire once your audience becomes aware of it.