Most organizations want to be known as a thought leader and create content to define themselves distinctly, yet they often add to the noise instead of building authority.
The Container Store is often referred to as the creator of the organization category at retail since its founding in 1978, but the company is slowing losing its edge.
Being strategic with your time as a marketer comes down to prioritizing what you’re working on and grasping how long different tasks take to successfully complete.
Getting more clients for your company is a good thing, but not at the expense of ignoring your existing customer base. Retaining customers isn’t easy, but it is essential to support your continued growth.
A certain level of trust is required to get people to pay attention, take action, share their experience or buy something from a company. Earned in the long-term, trust amongst consumers must be cultivated by an organization and marketing is one means of making it happen.
Unless you’re writing a scholarly essay, the way we’ve been taught to write in school is way too formal. I think this approach directly clashes with the way we read online, in a nutshell — it’s outdated.