Getting more clients for your company is a good thing, but not at the expense of ignoring your existing customer base. Retaining customers isn’t easy, but it is essential to support your continued growth.
Marketers usually have a surplus of ideas, dreams and excitement for their marketing programs, but too often do they neglect a key part of the process — finishing the projects they’ve started.
A certain level of trust is required to get people to pay attention, take action, share their experience or buy something from a company. Earned in the long-term, trust amongst consumers must be cultivated by an organization and marketing is one means of making it happen.
Unless you’re writing a scholarly essay, the way we’ve been taught to write in school is way too formal. I think this approach directly clashes with the way we read online, in a nutshell — it’s outdated.
You’ve probably wondered whether focusing on public relations is still worth it today? Absolutely, but not in the way you’re familar with.
For the last two years, I’ve done prediction posts on what’s to come with content marketing to start a dialogue on what’s changed this year, discuss what’s going to evolve or disappear in the future and how we as marketers and business owners can best adapt.