Being strategic with your time as a marketer comes down to prioritizing what you’re working on and grasping how long different tasks take to successfully complete.
Getting more clients for your company is a good thing, but not at the expense of ignoring your existing customer base. Retaining customers isn’t easy, but it is essential to support your continued growth.
Marketers usually have a surplus of ideas, dreams and excitement for their marketing programs, but too often do they neglect a key part of the process — finishing the projects they’ve started.
A certain level of trust is required to get people to pay attention, take action, share their experience or buy something from a company. Earned in the long-term, trust amongst consumers must be cultivated by an organization and marketing is one means of making it happen.
Unless you’re writing a scholarly essay, the way we’ve been taught to write in school is way too formal. I think this approach directly clashes with the way we read online, in a nutshell — it’s outdated.
You’ve probably wondered whether focusing on public relations is still worth it today? Absolutely, but not in the way you’re familar with.