Marketing Training Programs & Workshops

Brian Honigman training on the computer

Looking to level-up your team’s approach to marketing, fill a blind spot in their skillset or learn how to drive more meaningful marketing results quickly? A virtual or in-person training workshop for your team can help get them up to speed and on track to achieving your goals in less time. Led by Brian Honigman, schedule a training for your group to improve the success of your social media, content marketing, digital marketing, public relations or thought leadership initiatives.

Getting Started: What does a marketing training look like?

Each training workshop is customized to your organization’s needs. It’s an opportunity for your team to get personalized instruction on marketing topics of interest from Brian Honigman for as little an hour or as comprehensive as two days.

Delivered at your offices in-person or remotely via an interactive webinar, each training workshop is focused on empowering a group of your employees with the skillsets they need to drive business results from marketing.

Prior to the training program, your team and Honigman will partner on selecting the right topic for the workshop that aligns with your goals. Once the focus is established, Honigman will develop a syllabus outlining what will be taught throughout each part of the program and get your approval prior to producing the training materials.

Each session is aimed at providing actionable advice, filled with tangible examples, and includes individual and group exercises for participants to engage with the material beyond the lecture format. Sound like a match? Get in touch.

Training Topics: What types of training do you offer?

The topics covered in Brian Honigman’s trainings focus on social media, content marketing, digital marketing, public relations, and thought leadership. Here are specific examples from past workshops:

Social Media Marketing

  • How to use social media as a leader
  • How to integrate social media across departments
  • How to develop a modern social media policy
  • How to balance your social media and content marketing efforts
  • How to find and engage influencers strategically
 

Content Marketing

  • Identifying the right topics to cover with content marketing 
  • How to create thought leadership with content
  • The fundamentals of storytelling
  • How to distribute content effectively internally and externally
  • How to select the right formats and channels for your content
 

Digital Marketing

  • How to build a robust, results-oriented marketing strategy
  • How to measure the success of marketing (social media, content marketing etc.)
  • Creating omni-channel marketing campaigns
  • Fostering trust with marketing: ethics and authenticity
  • How to build a personal brand at work 
 

Public Relations

  • How to pitch the media and gain exposure for your organization
  • How to write for high profile publications in your industry
  • How to craft and share your brand’s story
  • How to create original research that earns press coverage
  • How to communicate your brand’s values and social good
 

Thought Leadership

  • How to develop managers into thought leaders
  • How to choose the right niche and topics for your thought leadership
  • Identifying thought leadership opportunities in your industry
  • How to elevate your thought leadership with diversification
  • How to build an audience through thought leadership
 

More topics are available, based on your needs. Just ask!

Client Testimonials

"We hired Brian to support our digital communications team at UNDP's regional office in Istanbul. His assignment involved delivering a marketing training in person and supporting us remotely for the next 6 months. I can say that Brian’s contribution to our team far exceeded our expectations. Not only was his marketing knowledge around social media and content writing top notch, but his presentations were always very thoroughly researched and well prepared, based on actual examples relevant to our sector. To supplement his presentations, he also delivered assignments, which gave us a safe space to practice what we were learning. As a result of Brian’s assignment, our total shares went up 302% and SEO links earned to our website went up by 11%. I would recommend Brian to any team seeking to increase their understanding of digital communications."
Mehmet Erdogan
Digital Communications Expert (Communications Analyst) at United Nations Development Programme
"Brian is a well versed speaker and resource on SEO and content marketing. I attended a workshop he co-facilitated, where he discussed best practices with content marketing, and have found his processes relevant and useful with the various multi-channel platforms."
Bianca L. Cassidy
Writer at the Motley Fool and Examiner
"Brian is a pleasure to partner with as his smarts are only matched by his work ethic. Having worked with him at both Quaero and the Weather Company, he helped guide both organizations to the next stage of progress with their content marketing. If you're looking for a writer, trainer and consultant that moves your marketing efforts forward, he's my top recommendation."
Alexis Crawford
Marketing Technology & Operations Director at the Weather Company, an IBM Business