Marketing Skills Training Programs & Custom Workshops
Need to upskill your team on marketing, social media, AI, content strategy, or how to build a more rewarding career? Hire Brian Honigman to build and lead a group training to quickly equip your employees with new, in-demand skills.
A virtual, in-person, or hybrid training workshop can help your team get hands-on experience, access to relevant case studies, an opportunity to ask questions and get feedback from a marketing expert, and most of all, expedite the process of acquiring new skills of benefit to them and your organization.
Customized to your group’s needs, Brian offers training sessions anywhere from two hours to three days on subjects ranging from social media for leadership to embracing AI-powered marketing to cultivating a content-first mindset.
Training Topics for Custom Marketing Workshops
Communicating Executive Influence: Social Media for Leadership
How leaders can drive results from their personal use of social media on behalf of their company. The focus is gaining executive buy-in for why their social media use is beneficial to their organization and, most importantly, how each leader can use social media successfully. More details here on this training.
Kickstarting AI-Powered Marketing Processes
Remove the fear, cringe, and confusion from integrating AI into your marketing workflow. Learn how to choose which processes and programs would benefit from adding AI and the framework for leveraging a mix of AI tools and techniques. The goal is delivering more impact with more efficient marketing.
Embracing Marketing Trends with Staying Power
How to accelerate the process of identifying relevant marketing trends and adapting them inline with your organization’s one-of-a-kind brand. Stay ahead by reacting to trends that build long-term resonance.
Empowering Employees on Social Media
Learn how to build an employee engagement program that doesn’t suck, but instead drives genuine participation from team members on social media; helping to significantly grow your organization’s brand.
Cultivating a Content-First Mindset
Go beyond viewing content as mere words, visuals, or videos. Instead, learn to see content as a product and the entire experience your brand crafts to engage, educate, and build relationships with your customers at every touchpoint. Explore the advantages of a content mindset from building mental availability to fostering organizational agility and how your team can embrace this shift.
Personal Branding for Marketers
Equip your employees with the tools to establish a professional narrative that is unique, impactful, and highlights their individual strengths. They’ll gain the skills to communicate their brand effectively, giving them greater flexibility and control over their career, while enhancing their value to your organization.
Crafting Strategy Less like a Marketer and More like RuPaul
Boldness, creativity, and unapologetic individuality are required in order for your marketing to succeed today. Model your marketing strategy after RuPaul, the queen of drag, by thinking outside the box, infusing personality into campaigns, and embracing unconventional approaches that buck expectations.
More topics are available; just ask!
What is Marketing Skills Training?
A customized workshop designed to upskill the professionals at your organization on how to refine and expand their marketing competencies and boost your company’s impact as a result. Each training is designed and facilitated by Brian Honigman, a marketing consultant who has trained teams at NATO, Zillow, Entertainment Weekly, Mavenir, Software AG, Universidad Francisco Marroquín, Inter-American Defense College, and the European Commission.
Training will be provided to attendees through a mix of short lectures, reviewing relevant case studies, interactive discussions, and hands-on exercises. This mix of training formats ensures the material caters to a range of learning styles and the information is easier to retain and apply to the attendees work after the completion of these sessions.
Each training duration is different, ranging from two hours to three days of eight-hours of instruction. The focus is on equipping marketers with in-demand expertise and practical, actionable frameworks needed to enhance their strategy, execution, and maximize the results they’re able to achieve on behalf of your organization.
While every training is tailored to your organization, Brian’s skills trainings cover topics related to marketing strategy, executive communications, social media, leveraging AI as a marketer, content marketing, and career advancement.
Unlike self-guided learning, instructor-led trainings provide an outside perspective on your company’s strategy, require teams to collaborate in real-time to apply these skills, and quickly streamline your team’s learning curve.
FAQ's on Marketing Skills Training Sessions:
– What’s the typical duration of a training engagement? It depends on your needs but the shortest workshop engagement is two hours and the most in-depth training workshops are three full days of eight hour sessions.
– How soon can we schedule an training session with Brian? Based on client commitments, I’m typically booked about a month in advance. I’m flexible to your team’s availability and will make every effort to coordinate quickly.
– Is there a limit to the number of attendees that can enroll? The limit is 50 people attending each session. While most marketing teams are small and mighty, many enterprise organizations have large marketing departments which would require Brian delivering the training over a few sessions to accommodate.
– Are these training sessions customized to my organization? Yes, I do my homework when it comes to preparation. Each marketing skills training is personalized to your firm’s circumstances so all the recommendations, examples, and considerations are relevant.
– Can the workshop be recorded? Yes, the training session can be recorded for a fee, added to the total cost.
– What’s the cost of a marketing skills workshop? The fee for each workshop varies depending on the duration of the training, the preparation time required, the number of attendees, the seniority of the attendees, the instructor’s travel expenses, and other factors. Please email me for a quote.
– Will there be hands-on exercises and supplementary materials provided? Yes, all my trainings include exercises during the workshop to encourage a real-time application of the concepts being introduced, provide an opportunity to offer immediate feedback to each attendee, and spur discussion amongst the group. In addition, I’ll produce cheat sheets, one pagers, and other relevant resources to assist attendees in immediately applying these marketing skills.